Net magazine Design challenge – November 2013 – United futures airlines

October 26th, 2014

It was with great excitement that I was asked to partake in the December issue of the Net Magazine Design Challenge. This month the brief was to design a homepage for a fictional major airline. The brief was influence by the recent ‘reverse pitch’ Fantasy Interactive recently produced.

For my pitch, I centred the design around search and discovery. I wanted the user to feel like they are discovering for themselves rather than having promotions thrown at them. This also works as a direct tool, as in many cases, users will know exactly where they intend to go. Travel is about the broader experience so I focussed the site around bright, vibrant imagery that told a story about the destinations.

I wanted to integrate the social aspect into travel. We know that users value reviews and I believe that sharing the story of your journey – where you travelled, what places you visited, where you stayed – would promote and sell holiday destinations far better than a travel agent could. We’ve seen from fashion sites and other industries, users are keen to share their own images too. This is why I combined the use of social media, such as tweets, vines & instagram images, using the hashtag #younitedfutures.

Having written an article on Designing Modularly for the Net Magazine website, I was absolutely delighted at the opportunity to contribute to the design challenge. We were already given the influence of Fantasy Interactive’s work, so it was interesting to see how the other designers would approach the problem!

For more information, check out the latest edition of Net Magazine!